Experiences.
A standout experience, picked for you.
SignatureThe Insa-dong Makgeolli Taster Tour
A three-hour tour through three Insa-dong makgeolli bars, with a tasting of five brews paired with Korean pancakes and steamed pork belly. Led by expert guides trained by The Sool Company.
A home for sool, in the heart of Seoul.
Our Hyehwa-Dong space hosts the brewing class, tastings, the soju-bomb session and the new Minhwa Sip & Paint — all under one roof, led by our own team.
Sool Tasting Class
Learn and experience about Sool. From its history to production techniques, our expert will share its knowledge and offer a full tasting.
Best seller
One-day Makgeolli Brewing Class
Learn to brew your own makgeolli from scratch in this comprehensive class! We will take you through the fundamentals of brewing makgeolli with an interactive and hands-on experience.
Craft Soju Tasting with Soju Bomb
Forget the green bottle. Taste 5 craft sojus, build your own soju bomb (somaek) with a beer pairing, snack on Korean fried chicken, and finish with a pour of hondongju — an almost-forgotten ancient Korean drink.
Soft launch
Sip & Paint: Korean Folk Painting (Minhwa)
Choose your Minhwa design — a playful tiger, a symbolic peony, or a Dancheong-inspired floral motif — and paint it on hanji paper with traditional Korean pigments while tasting a curated flight of makgeolli and yakju. Led by Minhwa artist Minkyoung Jwa.
Step out into the city.
Beyond our doors — a guided tour through Insa-dong's makgeolli bars, and an intimate tasting-and-dining evening in a Hongdae tavern.
Traditional Alcohol Dining Experience
A tasting and dining journey through four hand-crafted sool — makgeolli, takju, cheongju and soju — paired with modern and traditional Korean dishes in an intimate Hongdae tavern.
Signature
The Insa-dong Makgeolli Taster Tour
A three-hour tour through three Insa-dong makgeolli bars, with a tasting of five brews paired with Korean pancakes and steamed pork belly. Led by expert guides trained by The Sool Company.
Learn to brew makgeolli from home with our online courses.
For private and corporate events, see Private & Corporate.
For brewery, production and export support, see Consulting & Trade.